Thank you for submitting your site
While we get back to you, here are a few checks we can do together
Most businesses notice something isn’t working — but they don’t know what’s wrong with their site, or where to start. This checklist covers the six areas that matter most.
Start the Checklist24
Checkpoints
6
Categories
2 min
To complete
How to Use the Checklist?
To get a real answer, it is important you only tick a box if you believe your website does do this. Then together we can spot the gaps, and understand and see exactly what needs fixing.
1
First Impressions
Only tick the boxes that apply to your site
4 checks
A visitor can tell what you do within 5 seconds of landing on your homepage
Your homepage has a clear headline that speaks to your customer’s problem
There’s a visible call to action above the fold (no scrolling needed)
The design looks professional and up to date — not like it was built 5 years ago
2
Mobile u0026 Speed
Only tick the boxes that apply to your site
4 checks
Your site looks and works properly on a mobile phone
Pages load in under 3 seconds on mobile data
Text is readable without zooming in on a phone screen
Buttons and links are easy to tap with a thumb
3
Trust u0026 Credibility
Only tick the boxes that apply to your site
4 checks
You have at least 3 customer testimonials or reviews visible
Your About page shows real people, not stock photos or generic text
Your site has an SSL certificate (padlock icon in the browser bar)
Contact details are easy to find — not buried on a single page
4
Messaging u0026 Content
Only tick the boxes that apply to your site
4 checks
Your copy focuses on the customer’s problems, not your company history
Each page has one clear purpose and one main call to action
Your services are explained in plain English, not industry jargon
There’s a clear 3-step plan showing how it works to do business with you
5
SEO u0026 Findability
Only tick the boxes that apply to your site
4 checks
Each page has a unique title tag and meta description
Your Google Business Profile is set up and has recent reviews
Your site appears on the first page of Google for your business name
Images have descriptive alt text (not “IMG_4532.jpg”)
6
Conversion u0026 Action
Only tick the boxes that apply to your site
4 checks
Every page has a clear next step — call, email, form, or booking link
Your contact form works and you’ve tested it recently
You have Google Analytics or similar tracking installed
There’s a reason for visitors to come back (blog, resources, newsletter)
Your score
How did your website do?
[checklist_score]
0–11
Needs serious attention
Your website is likely losing you business every day. A professional redesign with clear messaging would transform your results.
12–19
Room for improvement
Your site has good foundations but there are gaps costing you customers. A focused improvement plan could make a big difference.
20–24
In great shape
Your website is doing most things right. Focus on fine-tuning performance, conversion optimisation, and keeping content fresh.
Ready for a website that actually works?
Book a free 20-minute website review. We’ll give you honest feedback and clear next steps — whether you work with us or not.