Case study
Annie Stirk
Personal Brand · Media · Modelling
A personal brand website for a silver model, broadcaster, and age-positive advocate based in North Yorkshire. One page, nine sections, designed to tell her story and attract new opportunities.
← Back to all projectsThe brief
Annie needed a website that matched her energy
Annie Stirk is a silver model, broadcaster, and age-positive advocate based in Brandsby, North Yorkshire. After decades in food, television, and media — including five years as a food stylist on ITV’s This Morning — she’d started a new chapter as a model and public speaker in her seventies.
She needed a website that told her story clearly, showcased her modelling and media work, and made it easy for brands, charities, and broadcasters to get in touch. The existing online presence didn’t reflect who she is or what she offers.
The challenge
A career that defies a single label
Annie’s story spans broadcasting, food, media, modelling, and advocacy. The challenge was designing a site that covers all of that without feeling cluttered or confusing.
Multiple audiences
Brands looking for a model, charities seeking a speaker, press wanting a story — the site needed to serve all three clearly.
Rich story, simple structure
35+ years of career history had to feel engaging and easy to scan, not like a CV or Wikipedia entry.
Visual-first
Modelling and media work needs to be seen, not just described. The design had to let photography lead.
The solution
One Site, Nine Sections, One clear story
We designed a single-page website that flows like a narrative — from who Annie is, through what she does, to how to work with her.
01
Bold hero with tagline
“Silver. Sassy. Unstoppable.” — three words that capture exactly who Annie is. Full-width, impactful, sets the tone immediately.
02
Storytelling bio section
Annie’s career told in her own voice — warm, honest, and engaging. Not a bullet-pointed CV, but a story people want to read.
03
Current projects showcase
Cards for each active project — Mrs York Galaxy Pageant, Smart Works, ageism awareness — showing she’s active and in demand.
04
Photo galleries
Full-width image sections for photoshoots and media appearances. The photography does the selling — we just gave it room to breathe.
05
Blog integration
A blog section for Annie to share her thoughts and build an audience. Content marketing that supports her personal brand long-term.
06
Clear contact pathway
A simple, prominent contact section making it easy for brands, press, and charities to reach Annie directly.
The design
Key pages and sections
Screenshot: Hero section
Screenshot: About section
Screenshot: Projects section
The results
A website that works as hard as Annie does
Annie now has a professional online home that reflects her personality and career. Brands, charities, and press can instantly see who she is, what she does, and how to work with her — without wading through noise.
9
Sections in one page
100%
Mobile responsive
3 Weeks
From brief to launch
Etch
WordPress stack
★ ★ ★ ★ ★
My new website has exceeded my expectations, and Neil and Siobhan made the whole process so easy. It’s not only a stunning showcase for what I do, but a dynamic platform I can keep building with photos, videos, and blogs
Annie Stirk · anniestirk.co.uk
Want results like this for your business?
Book a free 20-minute no-commitment chat. We’ll look at your current situation, give you honest feedback, and recommend the right path forward – whether you work with us or not.
Only 4 spaces left for October